LAST year, South Korea achieved a record number of inbound tourists, exceeding 16 million in November. A significant chunk of tourism revenues can be attributed to MICE and business travel.
This year, the country is gearing up for the many international congress events and corporate incentives secured this year till 2024.
Among the country’s new bids are the 28th International Congress of Transplantations Society in 2020 at Seoul, the 37th International Geological Congress in 2024 at Busan, and the World Biomaterials Congress in Daegu.
The largest event this year will be the UIA 2017 Seoul World Architects Congress which will be attended by approximately 30,000 delegates, 5,000 of whom will be flying in from over 120 countries.
On top of that, Busan, Korea’s second-largest city, has been growing its infrastructure and nurturing its reputation as a serious MICE destination, as proven by the ever-successful annual Busan International Film Festival.
Meanwhile, several incentive groups such as E. Excel International (International), Mercuries Life Insurance (Taiwan), and CHARLE (Japan) are scheduled to visit Korea on the first half of the year.
Korea MICE Bureau executive director Kap Soo Kim, said, “This is an exciting year for Korea as we release new support schemes, reach out to new markets, open new unique venues, and launch our very own Korea MICE Ambassador Program very soon.”
Korea Tourism Board will continue to push South Korea as an attractive MICE destination by getting involved in major trade shows throughout the year.
For instance, at the upcoming Asia-Pacific Incentives and Meetings Expo in February, visitors can request for free consultations, learn about new programs and venues, as well as enjoy a virtual reality (VR) ski experience of the 2018 PyeongChang Winter Olympics.