FOR the first time in southeast Asia, the Viacom International Media Networks unit will build an undersea Nickelodeon Resort and Attraction in Coron, Palawan.
The 400-hectare development will be part of Coral World Park (CWP) Undersea and will open in several steps from 2018 with the Nickelodeon section launching in 2020. It is also claimed to be the world’s first undersea attraction.
The Nickelodeon park alone will take up 70 hectares for accommodation and 30 hectares for themed attractions. Expect to see popular characters from hit shows such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Dora the Explorer.
Overall, the CWP project will be spread across 16 tropical islands, and the islands will be accessible to each other via speedboat.
Gerald Raines, senior vice president of global recreation for Viacom International Media Networks, said, “This is yet another important step in boosting the Nickelodeon entertainment experience as we continue to give our fans, kids, and their families new ways to interact with the brand and the iconic characters they love.”
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Visitors will be able to immerse in a “multi-island experience” that includes island hopping, hidden lagoons, hot springs, visits to animal reserves, and shipwreck diving. Viacom also claims that once completed, the project will be Asia’s biggest reef conversation program.
Mark Whitehead, president and managing director of Viacom International Media Network Asia-Pacific, said on-the-ground consumer experiences are increasingly important.
“Growing the recreational and consumer products footprint of the Nickelodeon brand in Asia-Pacific is a priority for us,” he said.
The massive island project is part of the brand’s expansion strategy in Asia following last year’s introduction of a Nickelodeon theme park – the first in Asia – in Malaysia’s Sunway Lagoon.