THE number of inbound Indian tourists in Kenya have significantly risen in the last few years, largely owing to its established wildlife tourism.
The Indian market is Kenya’s third biggest tourism source, and the African nation is projecting a 40 percent increase of Indian leisure and business travelers this year.
Understandably, Kenya also knows the importance of selling its magnificent locations to India’s lucrative Bollywood industry.
Recently, the Kenya Tourism Board (KTB) participated in the Film Tourism Conclave with the intention of promoting Kenya as an ideal filming destination to Indian filmmakers.
KTB director Mohanjeet Brar said the Kenyan government is looking at providing incentives to Bollywood producers to shoot films there.
Kenya eyes 40% rise in Indian tourists, woos Bollywood https://t.co/cXwM8m548s
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He added that Kenya offers wonderful filming locations including 61 wildlife national parks. On top of that, required supporting infrastructure will be provided to producers.
At the moment, some of Bollywood’s top producers are on tour in Kenya to scout for potential locations for upcoming blockbusters. Many were reportedly impressed by the country’s sandy beaches and wildlife parks.
Chiranjib Biswas, destination manager at Kenya Tourism Board, said, “The Indian film industry is growing and its success can undoubtedly be attributed to the huge fan following, both in India and overseas.”
India’s Bollywood industry is highly profitable and is worth over US$2 billion. In a report released by Deloitte and The Associated Chambers of Commerce and Industry of India last year, researchers predict that theatrical revenue in India will swell from a current US$1.78 billion to US$2.13 billion.
Popular films are known to bring in tourism revenues to featured sites, and a recent case is the surge of interest in Los Angeles following the success of ‘La La Land’. According to Skift, the film sparked interest in a number of iconic attractions featured in the film including Griffith Observatory.