Singapore to host Star Wars festival in partnership with Disney
IF Star Wars sells, Singapore is one to know.
The Singapore Tourism Board (STB) and Walt Disney Company Southeast Asia recently announced a three-year collaboration to bring in Disney’s biggest brands, stories and characters, including those of Star Wars, the immensely popular sci-fi film franchise by George Lucas.
The partnership kicks off with a special Star Wars festival in commemoration of the franchise’s 40th anniversary this year.
The “Star Wars Day: May the 4th Be With You” event will take place over three days in early May at Gardens by the Bay, followed by other franchise-related activities in the second half of 2017.
The highlight of the festival will undoubtedly be the “SaberTrees”, when the city-state’s famous Supertree Grove transforms to glow like the Jedi’s lightsaber.
The spectacular event, said to be Southeast Asia’s largest lightsaber light-up activation, will be complemented by a light and music show. There will also be interaction and photo opportunities with Chewbacca and Kylo Ren.
On May 6, a Star Wars run will take place, as well as a silent disco event and an outdoor screening of Star Wars: The Force Awakens, among other activities.
Singapore Tourism Board chief executive Lionel Yeo said: “Our collaboration with Disney will also offer plentiful opportunities for local event organisers and SMEs to grow their businesses and enhance their capabilities in world-class branded entertainment events.”