JAPAN’S Peach Aviation Ltd will become the country’s first carrier to enable transactions using bitcoin, reports Bloomberg.
The alternative currency will be accepted for airline tickets by the end of the year as a bid to woo travelers from various parts of Asia.
In a statement, the airline said it aimed to increase tie-ups with local governments and regional companies to help spread the prevalence of bitcoin as a currency.
Peach CEO Shinichi Inoue told reporters, “We want to encourage visitors from overseas and the revitalization of Japan’s regions.
“This is a real first step in partnerships for Japan and we are aiming for more company and service tie-ups.”
Other brands such as airBaltic, Expedia and CheapAir, as well as commercial spaceline Virgin Galactic have introduced bitcoin as a legitimate currency.
In an analysis by The Economist, bitcoin can prove to be more secure as travelers need not worry about factors such as price volatility.