POPULAR text messaging service Line will launch its own three-story indoor theme park in Bangkok later this year featuring virtual reality rides.
The US$14.7 million theme park aims to attract 12 million visitors a year, the project’s chief executive Kampanart Wonghongkul said, as reported by AP.
In the meantime, Line Village Bangkok will launch as a retail store that stocks dolls and official merchandise, a concept that already exists in Japan, South Korea, China, and Taiwan.
“I think it’s hard to find Line merchandise in Thailand,” Sakdipat Thanee, a 27-year-old lawyer, told AP.
“You can only buy them from aboard or ask someone to bring them in. For people who love Line characters like me, having a Line store here means that I can easily shop here. I can meet Brown and Cony much more easily.”
Line is a popular messaging tool in Thailand, the second biggest market after Japan. The app is known for its range of animated “stickers” that feature anthropomorphic animals.
Earlier this month, the Line Corp. president and CEO Takeshi Idezawa announced the company will launch its own artificial intelligence-powered smart speaker, which can be used to connect smart devices in the home.
The speaker will be able to create to-do lists, schedule appointments, and much like Siri, answer questions based on internet resources.