SHANGHAI DISNEYLAND is about to set a milestone as the fastest Disney park in the world to break even after only a year of operations.
“That’s an extraordinary achievement. I’m not sure we’ve ever done that,” Walt Disney Co chief executive officer Bob Iger told Bloomberg Television.
“After the first year, I’m pleased to say prospects are really strong for continued success and continued growth.”
A Toy Story-themed park is planned for operations next year and is projected to drive in a flurry of interest.
Toy Story Land will offer three new attractions and a meet-and-greet area featuring characters from the popular Pixar franchise.
“Before we really look to the horizon geographically, we will focus on expanding this park. Might we build in another city over time? Yes. There’s a great likelihood we will. But it’s way too early,” Iger said.
Shanghai Disney Resort general manager Philippe Gas of said the resort has received over 11 million visitors, half of whom came from outside Shanghai.
He said unlike their European counterparts, Chinese theme park visitors were more interested in latest technological trends, spurring the park’s management to introduce new developments.
Last year, reports surfaced the US$5.5 billion theme park was having a tough time living up to some analysts’ expectations in terms of visitor numbers. This was due to high admission fees and long queuing times.
However, as the park closes in on its first year anniversary, numbers reveal the magic doesn’t seem to be wearing off anytime soon.