Airbnb to roll out luxury rental service listing mansions and penthouses
IN its bid to dominate the rentals market, Airbnb is pushing to launch a new rental service that lists “megahomes, mansions, and penthouses” for the well-heeled.
According to Skift, the San Francisco-based company will roll out the service by year-end, but hasn’t officially confirmed the timeline.
Tentatively named Airbnb Lux, properties listed on the new tier will go through a more stringent inspection process to ensure amenities and facilities are up to scratch. Regular Airbnb listings are not inspected before listed.
In a separate Skift report, Airbnb has purportedly been asking hosts to behave more like hoteliers. Older, wealthier, and more seasoned travelers are generally warier about booking Airbnb rentals because of inconsistent hygiene and service, but this new service could change that.
The wealthy want their rental homes to come with “seamless service, certainty, and a guarantee of excellence”, Inspirato senior vice-president of marketing and communications Jeff Hartman told Skift.
— Gizmodo (@Gizmodo) June 29, 2017
The company could further disrupt the accommodations market with high-end hotel groups like Marriott and Hilton potentially affected.
Luxury Daily commented the new service will cater to the consumer shift and the increasing demand for luxury properties.
The news comes after Airbnb announced its acquisition of Luxury Retreats, a service that offers high-quality listings, concierge service, and a range of amenities.
Airbnb co-founder and CEO Brian Chesky also hinted the home-sharing company may diversify with more services, including restaurant reservations, flight bookings, grocery delivery as well as on-ground transportation.
In November 2016, the company announced the launch of “experiences” where users can book tours, activities and outings offered by hosts.