Singapore faces decline in events as organizers pick cheaper destinations
SINGAPORE is experiencing a slowdown in event bookings as a result of high prices and stiff competition from cheaper neighboring countries, JW Marriott Singapore South Beach sales manager Phyllis Pereira told TTGmice.
Another hotel sales manager who requested anonymity told the publication rival cities such as Kuala Lumpur and Bangkok were more attractive and affordable for companies.
Hotels and flights to Kuala Lumpur, for instance, are far cheaper than a night’s stay in Singapore. In fact, this year, Singapore was named the Word’s Costliest City by the Economic Intelligence Unit.
However, CWT Meetings & Events’ sourcing specialist Cyril Constantino defended Singapore’s position in the MICE market, insisting the island nation remains a destination of choice for delegates due to its safety, cleanliness and efficiency.
Meanwhile, Singapore Tourism Board (STB) is diversifying its marketing tactics by offering a reward of up to US$726,467 to marketing Singapore-based businesses for incorporating the “Singapore story” into their campaigns.
Applicants will be reviewed by a panel of industry representatives and will be judged on innovation, potential to drive tourism, as well as feasibility.
STB director of marketing partnerships and planning Jacqueline Ng told TTG Asia: “This will help us to boost destination awareness of Singapore and… bring the destination to life in the minds of potential visitors.”
Last year, Singapore welcomed a record number of visitors equating to 16.4 million arrivals. A slower growth is projected for 2017.