Flaunt your personal style: Boutique hotel groups in Australia

AUSTRALIA – the land of sparkling coasts and cosmopolitan cities – is not short of luxury accommodation options that tout their amenities and services.

But for a more tailored experience, or for something that feels a bit more personal, boutique hotels are the way to go when traveling Down Under.

This is not to say that you’ll have to swap out luxury for a customized experience. These accomplished boutique hotel groups will make sure you get the best of both worlds.

The Lancemore Group

The Lancemore Group runs premium properties around the country that are bound by a common thread – lushness and prestige. Each property, whether in regional Victoria or metropolitan Sydney, is designed to showcase timelessness and exclusivity, both traits that are also displayed by staff in the form of “informal professionalism”.

A case in point is Alamanda Palm Cove, a striking property in tropical North Queensland and just 25 minutes north of Cairns. Well-heeled tourists return to the property time and time again because of the hotel’s direct access to the beach – talk about the epitome of barefoot luxury.

You simply need to step out of your room to feel the caress of golden sand on your toes, the gentle sea breeze against your skin, and the salty spray on your tousled waves. Whether you’re spending days doing absolutely nothing or partaking in a bit of diving, it’ll prove difficult to leave the idyllic hamlet of Palm Cove.

Also a grand entry in the Lancemore portfolio is Mansion Hotel & Spa at Werribee Park, a regal setting outside the Melbourne CBD that’s fit for the Queen. Feel like royalty as you saunter across the 19th century estate and 10 acres of manicured English gardens. After a long day of exploring the mansion grounds, adjourn to the library – whisky in hand – to sit by the crackling fire for a classic read.

Meanwhile, Larmont Sydney in the buzzing landmark of Potts Point is an excellent gateway to the CBD and some of the city’s best shopping, dining, and entertainment options. For something a little more remote, Lindenwarrah at Milawa will stir in you an appreciation of the warm, scenic town of Milawa in Victoria.

In Victoria’s Mornington Peninsula, time stands still at Lindenderry at Red Hill, a classic country house complemented by some of the state’s most stunning coastal landscapes. And don’t forget Lancemore Hill at Macedon Ranges surrounded by 274 acres of Australian bush and truly inspiring vistas that the country has come to be known for.

Ovolo Hotels

Catering to millennials and modern travelers, Ovolo Hotels operates a collection of immaculately designed “lifestyle” hotels and serviced apartments. Each property is a celebration of individuality and cutting-edge technology, a balance of form and function in the digital age.

Smack in the heart of Sydney is Ovolo 1888 Darling Harbour, designed with the active Instagrammer in mind. Every nook and cranny screams for a photo opportunity, perfect for travelers who want to both see and be seen.

Overlooking the picturesque Sydney Harbour is Ovolo Woolloomooloo, which manages to bridge the gap between modern aesthetic and heritage style. And for a feel of artsy Melbourne, the funky Ovolo Laneways is inspired by the city’s many graffiti-laced alleys.

Art Series Hotel Group

Australia’s contemporary art scene is a thriving movement, and there’s a whole hotel group dedicated to its rise. Art Series Hotel Group runs a series of boutique hotels and residences in some of the country’s most exciting art and culture hubs including Melbourne, Bendigo, and Adelaide.

Each hotel is dedicated to a local artist, and properties feature original artworks and prints that adorn the rooms and hallways. On top of that, each hotel experience is finished with multifaceted art including art channels, art libraries, art tours, and utensils on demand. Not only does the group’s concept support local talents, it also aids in setting the brand apart.

Atura Hotels is a collection of urban, industrial, art-inspired hotels that aims to “surprise” and peel you away from your daily mundane routines. Placed in cities like Dandenong and Albury, this chain of hotels is for the jaded and Instagram-inclined.

Don’t look past QT, a range of properties for young jetsetters who want to rub shoulders with the right people. Strategically located in tourist hubs such as Melbourne, Bondi, and Gold Coast, each property is a culmination of modern art, pops of color, and ultimately, loads of fun.

*Some of the properties featured in this article are commercial partners of Travel Wire Asia