BOOMING hotel groups are aplenty in Asia Pacific, a region growing at unparalleled speed. Among the big players such as Marriott and Hilton are smaller, equally noteworthy groups that lead the hotels and resorts game with a focused approach and reliable offerings.
Here are three groups paving the hospitality road on their own terms:
Minor Hotels was established in 1978 when it took Pattaya’s Royal Garden Resorts (presently Pattaya Marriott Resort & Spa) under its wing followed by the development of acclaimed properties in the years that followed including Regent Bangkok (presently Anantara Siam Bangkok) and The Royal Garden Village Hua Hin.
The group has over 150 hotels and resorts or the equivalent of 19,000 rooms under its helm, a triumphant feat for a brand that found its footing from humble beginnings. Plus, the brand has expanded beyond its initial base operation of Thailand: Minor Hotels properties are peppered in not just centered in Asia Pacific; the Middle East, the Indian Ocean, Europe, and South America have welcomed their own properties over the years.
Some of the brands under the group umbrella include Anantara, AVANI, Oaks, Elewana Collection, Four Seasons, JW Marriott, St Regis, and Radisson Blu. Last year was a milestone year for the brand for successfully acquiring Tivoli Hotels and Resorts with a portfolio of 12 hotels in Portugal and two in Brazil. Soon, the Anantara and AVANI brands will also get carried to South America, while Tivoli will get a feel of Asia Pacific.
AVANI – arguably one of Minor Hotels most recognizable names – is known for its modern lifestyle features with a focus on meaningful, practical details. While still upholding its luxury touch, each AVANI property is a balance of leisure and connectivity. At the heart your experience is a signature living space that offers a vibrant central hub of activity.
ONYX Hospitality has led properties across the Asia Pacific and Indian Ocean regions through a strict regimen of corporate and cultural values and practices over the decades. They have managed to combine the best of Asian hospitality practices with global precision and business acumen, resulting in a respected range of properties under their belt.
The group’s flagship brand is Amari, known for its deep connection to Asian culture. Each property – spanning across Thailand, the Middle East, and the Indian Ocean including the Maldives – offers a vision of contemporary Asia, but retains the region’s warmth while capitalizing on stunning natural landscapes.
All Amari properties are fitted with well-appointed meetings and events facilities including ballroom and breakout areas as per demand, an open-plan library for informal gatherings, a pool bar, and a cocktail lounge. Whether you’re there to host delegates or plan a wedding ceremony, Amari will check every box.
To tap into the booming serviced apartment sector, ONYX Hospitality Group North Asia was born order to create a presence in the China market. The sub-group will focus on expanding its serviced apartment operations beyond the Chinese market and further develop value-oriented products through the mid-scale and luxury range.
Millennials are a game-changer in the hospitality game, and travel brands are scrambling to cater to their needs and preferences through a range of products and services. Two Roads Hospitality is dedicated to this market, or those who “seek the roads less traveled”. Much of the brand’s marketing is aimed at millennials who want to veer from frills but who are also willing to splash on luxury experiences.
In Asia Pacific, the brand’s Alila properties are some of the most breathtaking in the region. The brand embraces an eco-friendly approach in “surprisingly different” destinations across South Asia to the Middle East, each of which is a celebration of its location’s natural, physical, and cultural elements.
One of the hallmarks of the Alila brand is its combination of innovative design in spectacular settings, an unprecedented level of private space, personalized hospitality, and commitment to sustainability. Alila guests can enjoy a great sense of privacy – a rarity in today’s digitally connected world – while still being pampered by attentive staff.
One of the most iconic (and most photographed) Alila properties is in Ubud, tucked in a secluded hillside retreat high up on the edge of the Ayung River in Bali’s central foothills. Meanwhile, Alila Villas Uluwatu – away from the thronging crowds of Bali – is a striking property perched on the limestone cliffs 100 meters above the Indian Ocean and overlooking the ocean vistas and glorious sunsets.
*Some of the properties featured in this article are commercial partners of Travel Wire Asia