Louis Vuitton opens airport boutique in Singapore, the first in Southeast Asia

The boutique would be a “revolutionary” duplex store, set amidst an elegant Crystal Garden. Source: Shutterstock

Iconic fashion house Louis Vuitton has opened the doors to its first ever airport store in Southeast Asia in Singapore’s Changi airport.

The brand brought its exquisite, timeless French charm, taking centre stage in the sparkling splendour of a grand, new garden in Terminal 3’s Departure Transit Hall.

The luxury brand’s first duplex boutique, the airport said, promises to excite globetrotting fashionistas and elevate travellers’ retail experience to new heights.

According to lifestyle and luxury magazine Senatus, the store’s majestic digital entrance stands at 6.5m tall and features an LED screen displaying 3D elements, created especially for the boutique.

The entrance is made up of two layers, with the exterior being glass. Inspired by the House’s Monogram flower, there is also an inner mesh of sparkling copper diamonds.

The facade of the boutique is transparent, allowing daylight to permeate into the store and giving a natural atmosphere to an indoor shopping space.

The boutique promises to excite globetrotting fashionistas and elevate travellers’ retail experience to new heights. Source: Changi Airport

Visitors who step in would be greeted by a life-size replica of a French plane from the 1930s, along with “flying machines” that carry the brand’s iconic trunks and suitcases suspended high above the store.

The airport’s management earlier this year said the store covered 530 sq m, and is the first airport store in the Asia Pacific to be directly managed by Louis Vuitton, with a strong, tailored product mix that will best fit travellers’ unique preferences.

Cosmopolitan travellers can look forward to an engaging retail experience in the revolutionary two-storey Louis Vuitton boutique.

Without a doubt, Louis Vuitton’s definitive French charm and distinct travel heritage plays up Changi’s image as a world-class shopping destination. We are delighted to welcome Louis Vuitton to Changi Airport,” Changi Airport Group CEO Lee Seow Hiang said in a statement.

Earlier this year, Lee said the boutique would be set amidst an elegant Crystal Garden and become a distinctive attraction for passengers who fly through the airport.

Louis Vuitton chairman and CEO Michael Burke said: “Singapore Changi Airport is such an important location for us, and we are happy to offer this new store, not only to our Asian customers but also the international travelers who transit by this airport.”

Burke said Louis Vuitton was a brand intrinsically related to the history of modern travel.

“Louis Vuitton has refined the Art of Travel since its creation in 1854, constantly developing new innovations. Given the right place and the right timing, it was more than natural for Louis Vuitton to create a space inside Singapore Changi Airport, dedicated to modern travellers.”

Since its opening in 1981, Changi Airport has pioneered the concept of airport gardens, now well-loved among travellers.

This is the first time Changi is integrating a feature garden with a retail store – a testament to how the airport constantly strives to rejuvenate its award-winning amenities and offerings to enhance the Changi Experience.

Changi Airport, which houses over 76,000 sq m of retail floor space, is considered to be a destination for shoppers and diners from around the world.

The airport says it offers a “refreshing” mix of exciting brands, extensive product ranges, and innovative concepts, with retail sales of USS$2.3 billion in 2016.