It’s up, up, away for Singapore Airlines in TripAdvisor’s Traveler’s Choice

Asia Airlines

A front view of pilots cockpit. Source: Caleb Woods / Unsplash

FOR THE SECOND YEAR running, Asia’s airlines dominate the top spots in TripAdvisor’s Traveler’s Choice awards.

Singapore Airlines came in first, followed by Air New Zealand in second, Emirates third, Japan Airlines fourth and Eva Air taking fifth place.

Not too far behind those are Qatar Airways at number eight and Korean Air at 10.

TripAdvisor started its airline reviewing platform back in July 2016 in a bid to give travelers a platform to openly share their thoughts and experiences with other potential flyers.

The platform is easy to use and allows passengers to leave written comments alongside a rating system with categories such as legroom, value for money, customer service, cleanliness and in-flight entertainment.

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An algorithm is used to determine the ultimate winner out of the current 569 airlines on the reviewing platform.

“The award is a validation of the hard work and dedication of our thousands of staff all around the world, who focus their attention every day on ensuring that Singapore Airlines remains competitive on a global level,” Singapore Airlines CEO Goh Choon Phong said in a statement.

TripAdvisor is new to the game of rating global airlines, compared to other ranking sites such as Skytrax and AirlineRatings, which have been around for far longer.

However, due to TripAdvisor’s fair and transparent reputation among reviewers, it has earned a significant reputation of being a prestigious award.

TripAdvisor Flights general manager Bryan Saltzburg said in a press release the Traveler’s Choice awards “recognize the carriers that exceed passenger’s expectations and receive top marks from travelers.”

“As the airline industry introduces new fare products and a widening array of in-flight offerings, consumers continue to seek out the carriers that deliver value and a quality experience.”

TripAdvisor has grown into a reputable and important platform for travelers looking for anything from restaurants catering to specific dietary requirements to activities accessible to differently abled travelers.

TripAdvisor, however, didn’t start as a consumer-to-consumer platform. Its humble beginnings stretch back 18 years to 2000 when Stephen Kaufer and Langley Steinert built a database platform providing a wealth of information to travel sites such as Expedia and Travelocity.

But when they realized no companies were using it, the founders focused their efforts on attracting more consumers to review destinations, experiences, and anything associated with travel.

Within three months, that platform was earning US$70,000 through cost-per-click payment and now attracts 300 million unique users each month.