Emma Hudson

Emma-Louise is a freelance writer, blogger and amateur photographer based in Northumberland in the UK. As a keen explorer and hiker, she is always researching new places to visit and things to try. She writes for magazines, websites and blogs in several countries, and she shares her knowledge and her own experiences on travel and culture.

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Mass personalization a game changer for MICE sector

MASS personalization may sound like a contradiction, but it is actually entirely possible to offer personalization at scale. Often this involves identifying patterns in behavior as to target consumers with...