Female travelers book business trips earlier than males, study says
A RECENT study has found that the average woman books business trips at least two days earlier than her male counterpart, which saves firms an average of US$17 a trip, or two percent of the ticket price.
The research, compiled by corporate travel firm Carson Wagonlit Travel (CWT), was based on a database of 6.4 million booking transactions in 2014.
Researchers added that getting men to make travel arrangements earlier could potentially lead to significant savings for firms.
In a blog post for Harvard Business Review, the CWT team said that the reasons behind the gender gap were not easily explained. The team speculates, “One [explanation] is that women, anticipating the higher stress they report having while travelling, tend to be more organized in an effort to offset their anticipated travel stress.”
However, as travelers’ flying frequency increases, both males and females prefer to book flights closer to the departure date.
Catalin Ciobanu, senior director of data and analytics in the CWT Solutions Group, said that the research will help to develop personalization, including more targeted messages, precise travel management and improved program efficiency.
In a separate CWT study, it was found that women find business travel more stressful than men. Some of the things women are anxious about include lost or delayed baggage, poor internet connection and not being able to eat healthy food.
Meanwhile, Judi Brownell of Cornell University conducted an online survey to conclude that safety is a woman’s priority when traveling for business. She states that covered parking, deadbolts on doors, thoughtful room location and well-lit hallways were important to women.
The results were compiled from responses of 13,000 women from Fortune 1,000 companies.