All Nippon Airways targets business travelers with new Kuala Lumpur route
ALL NIPPON AIRWAYS (ANA) will debut a new daily route between Tokyo’s Haneda Airport and Kuala Lumpur, a step forward for the airline in enhancing its Asian operations.
To lure business travelers, the Japanese carrier has also upgraded its bed seats in the business class cabins on selected flights to Asia-Pacific destinations. At the moment, the new seats are only available on long-haul flights to Europe and the US.
ANA will also introduce its Boeing 787-9 that will fly to major Asian destinations such as Kuala Lumpur, Singapore and Bangkok. Aboard the aircraft, business class passengers can expect full-flat seats used on 40 seats, accounting for about 20 percent of all seats.
Although the airline has been using deep recline seats in the business class cabins, the upgrade to full-flat seats is expected to be well received by corporate travelers flying within Asia.
To cater to the increase of inbound Asian business travelers, the airline is also bolstering its premium amenities and adding routes across Asia.
While the Haneda-Kuala Lumpur route is also serviced by budget carrier AirAsia X, business travelers looking for a more premium flight experience are expected to make use of ANA’s new route.
In September last year, ANA – which currently stands as the largest airline in Japan – launched a brand-new line between Narita International Airport, situated approximately 60km east of Japan’s bustling capital, and Kuala Lumpur. The route proved to be a major hit, bolstering flight occupancy rates to more than 80 percent.
A full-circle economy flight between Narita and Kuala Lumpur will cost 350,000 yen (US$3,424) with ANA Airways, while a business-class flight on the very same route is priced at 490,000 yen. Fares for the new Haneda route are expected to be within the same price range, according to the Asian Review.
The new seven-hour route is expected to kick off in October.