Latin America prepares to welcome influx of Chinese tourists

Tourists walk in Pelourinho, a historical center in Salvador, Brazil. Pic: Filipe Frazao/Shutterstock

YOU would probably know by now that the Chinese appetite for travel is stronger than ever. More and more Chinese are traveling overseas; this Chinese New Year alone, six million tourists were projected to have traveled abroad.

While the Chinese have proven to be a strong force in the US, Europe and much of Asia, Latin America have recorded poor growth of Chinese tourists in the past.

However, a substantial influx is expected in Mexico, Brazil, Colombia, Peru, Chile, and Argentina. A new joint venture between Chinese Friendly International and Latin tourism marketing agency Berry Whale is said to improve the experience of Chinese tourists in the region.

Both organizations will work as exclusive strategic allies to promote the certification processes related to the Chinese Tourist Quality Seal and QSC Program of the China Outbound Tourism Quality Service Certification in cities, hotels, airlines, airports, tourist attractions and other companies that make up the value chain of the tourism industry.

The alliance also includes the development of workshops and training events, as well as the sharing of information pertaining to the preferences of Chinese tourists.

Both parties believe there is “untapped potential” in the region.

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