Popular cruise company eyes MICE market in Asia

Puma says many cruises in Asia run up to 10 days, which in often too long for business trips. Source: Shutterstock/NAPA

PREMIUM cruise line Celebrity Cruises wants to pursue more business events in Asia to boost revenues.

International charter sales manager Alexis Puma said, “Cruising as an incentive has just started getting popular and we are keen to spread the word about our sailings.”

Puma said many cruises in Asia ran up to 10 days, which was often too long for business trips. However, customized itineraries can be organized to suit companies’ need as can business-friendly activities and amenities. The customization of the ship, however, works best with large groups.

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“The corporate group has to be fairly large given that our fleet capacity in double occupancy varies between 2,100 to 2,800 guests.

“Currently, we have two charters booked in Asia operating out of Japan with 2,160 guests. For this group, we took an existing deployment and tailor-made a seven-night journey for them,” she said.

Celebrity Cruises currently runs through Hong Kong, Singapore, Malaysia, Indonesia, Philippines, South Korea, and Japan.

The MICE industry is increasingly open towards hosting business events on cruises as a few cruise operators are plugging the industry’s ability to offer all-inclusive facilities for corporate events and conferences.

SEE ALSO: Are cruises the future of Asia’s MICE industry?

For instance, Royal Caribbean offers all-in-one MICE packages that include conference facilities, accommodation and non-stop entertainment and activities to suit any group size or occasion.

Packages can be tailored to suit the group’s needs and personal assistance is offered to those on board.