MICE groups in Seoul lure incentive groups with interactive programs

Instead of straightforward food tours, participants are offered interactivity in their programs, allowing them a new way to discover Seoul. Source: Shutterstock/Roman Babakin

SEOUL is gearing up for a full year for the many international congress events and corporate incentives secured from this year till 2024.

To keep delegates and travelers on their feet, more MICE groups are offering craft-based activities that are proving popular for team building.

Teamax Adventure manager Max Kim told TTG Asia, “The Asian market seems to be looking for more active programs, while also experiencing culture.

“Such programs are now more popular than city bus tours, as participants get to discover the city in depth, and get closer to the local culture and people. It’s a good thing for me as business is increasing.”

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For instance, Teamax Adventure organized a group activity for a MICE group last month where participants were required to dress in traditional costume and create a music video.

Another example is participants being asked to take photos with five strangers on the street while making the Korean hand signal for love.

Instead of straightforward food tours, participants might also be asked to hunt for beer or street food gems to add interactivity and allow people a new way to discover Seoul.

Weebur, another MICE-centered company based in Seoul, organized activities such as perfume-making sessions, Korean calligraphy lessons, barista-led latte art classes and bubble bath bomb-making sessions.

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