Luxury in the East: These dynamic hotel groups are leading the way in Asia Pacific

YOU don’t need us to tell you Asia is a thriving hub for luxury travel. Among the beautiful coastlines, dense rainforests, and bustling cities are some of the best hotels in the region and even, as some would say, the world.

The thriving luxury accommodations industry is the reason behind some of your most memorable stays in Asia, and here are three hotel groups carving the route towards success in the region.

Not only are these groups responsible for some of Asia Pacific’s most stunning hotels and resorts, they are dictating hotel trends and capturing emerging markets that are vital to the future of the travel industry.

ONYX Hospitality Group

ONYX is one of Thailand’s most distinguished hotel and hospitality groups, with an extensive portfolio to its name. The company was founded by key leaders who formed the famed Amari group, who later went on to legitimatize two other hotel brands under the ONYX umbrella.

The group has led properties across the Asia Pacific and Indian Ocean regions through a strict regimen of corporate and cultural values and practices over the decades. They have managed to combine the best of Asian hospitality practices with global precision and business acumen, resulting in a respected range of properties under their belt.

The brand’s flagship range of hotels is Amari, known for its deep connection to Asian culture. Each property – spanning across Thailand, the Middle East, and the Indian Ocean including the Maldives – offers a vision of contemporary Asia, but retains the region’s warmth and stunning natural landscapes.

In Thailand, Amari properties are situated in strategic tourist destinations such as Bangkok, Koh Samui, and Phuket, all which target upscale tourists. Further west, the group’s gorgeous beachside property in Galle, Sri Lanka has been the talk of the town for its unadulterated views of the sweeping ocean.

The newly opened Amari Yangshuo in Guilin evokes mystery and sophistication with its surrounding portrait of towering karst peaks reaching for the sky, and mountainous silhouettes snaking around the river Li. It’s the perfect blend of old and new in the context of the East.

All Amari properties are fitted with well-appointed meetings and events facilities including ballroom and breakout areas as per demand, an open-plan library for informal gatherings, a pool bar, and a cocktail lounge. Whether you’re there to host delegates or plan a wedding ceremony, Amari will check every box.

Don’t look past ONYX’s other brands, Shama, a modern, convenient service apartments across key cities in greater China and Thailand; and OZO, a practical, stylish brand for on-the-go convenience minus the fuss.

Minor International

With over 150 hotels and resorts under its belt, Minor International has a strong hold in the Asia Pacific market to meet the growing needs of consumers. From its founding in 1978, the brand has expanded to become one of the biggest, most comprehensive hotel and hospitality groups in the region.

At the moment, the group has 40 hotels that are majority-owned including luxury properties under Anantara, many of which are scattered across Thailand. From its first resort in Hua Hin, Anantara’s portfolio now spans across many key destinations in the region including Cambodia, China, Sri Lanka, Maldives, and Vietnam.

Avani is known for its modern lifestyle features with a focus on meaningful, practical details. The Avani Riverside Bangkok property, for instance, matches arresting views with modern amenities, spaces to mingle, and a convenient location nearby Bangkok’s access points. The brand taps into the psyche of the modern luxury traveler and ticks all the boxes without going over-the-top.

Big names such as The St. Regis Bangkok, Four Seasons Resort Chiang Mai, and JW Marriott Phuket Resort & Spa are also under the group’s helm. Further south, Minor International operates Oaks Hotels & Resorts dispersed across sought-after cities in Australia including Brisbane, Sydney, Melbourne, and Adelaide.

Two Roads Hospitality

Catered to those who “seek the road less traveled”, Two Roads Hospitality is a brand for those who aren’t afraid to embrace their individuality by truly immersing in a unique destination. Much of the brand’s marketing is slanted towards millennials who want to veer from frills but who are also willing to splash on luxury experiences.

In Asia Pacific, the brand’s Alila properties are some of the most breathtaking in the region. The brand embraces an eco-friendly approach in “surprisingly different” destinations across South Asia to the Middle East, each of which is a celebration of its location’s natural, physical, and cultural elements.

In Indonesia, Alila Ubud is tucked in a secluded hillside retreat high up on the edge of the Ayung River in Bali’s central foothills. Alila Villas Uluwatu – away from the thronging crowds of Bali – is a striking property perched on the limestone cliffs 100 meters above the Indian Ocean and overlooking the ocean vistas and glorious sunsets.

In India, Alila Diwa Goa makes the most of the coastal city’s natural landscapes amid lush paddy fields. The property blends contemporary Goan architecture such as high-pitched roofs and wide verandahs with rich cultural traditions. In Rajasthan, meanwhile, Alila Fort Bishangarh is a regal structure set upon a granite hill.

*Some of the properties featured in this article are commercial partners of Travel Wire Asia.