Muji debuts first hotel, brings ultra-minimalist hospitality to China
NEUTRAL textiles, pale wood furniture, clean lines and functional designs – it’s a minimalist’s dream come true.
Japanese retailer Muji, known for its minimalist home goods and clothing lines, has debuted its first branded hotel in the bustling port city of Shenzen, China, as part of the brand’s expansion plan into the hotel business and its first foray into hospitality.
“Muji Hotel in Shenzhen is developed around a Muji concept – walk as much as you can, wherever you can; eat well; sleep well; stay fit,” the retailer said in a press release.
Designed around the premise of wellness and combining no-frills with casual, the multi-use complex houses 79 rooms kitted out with repurposed traditional Chinese walls and pillars, whilst keeping its signature minimalist vibe. Each room is furnished with Muji products including its signature wall-mounted CD player, tea sets, and bedding.
Guests can also borrow a Muji aroma diffuser – one of their star products – from the reception desk. Muji Chairman Satoru Matsuzaki said guests are even encouraged to bring the slippers home as they are not one-time-use products.
Other features include a Muji Diner restaurant where guests can enjoy local food inspired by home cooking, a library called Muji Books with around 650 selected volumes, a gym, and three spacious meeting rooms.
And of course, no Muji hotel would be complete without a store.
Shenzhen’s Muji Hotel also boasts one of the biggest Muji stores in China, which covers an impressive 1,726 square meters on the second and third floors. As one would imagine, the store sells all things aesthetically pleasing to minimalists, from travel essentials to everyday products including furniture, storage items, food, clothing, and cosmetics and skincare.
It goes without saying that Muji is taking the try-before-you-buy model to another level, inviting guests to spend the night with its products and have a complete Muji experience before hitting up the store to buy whatever they like. It’s a subtle but smart strategy to market their products to both loyal and new consumers.
Rates per night range at Muji Hotel Shenzhen from CNY950 (US$150) to CNY2,500 (US$396) accordingly. According to Jing Travel, Muji maintained that the price will remain the same in different seasons as “the services will be unchanged all across the year”.
Two more Muji hotels are slated to open in the near future: Muji Hotel Beijing this March and Muji Hotel Ginza, Tokyo in 2019.