Go-Jek expansion: 4 Southeast Asian countries in the next 4 months
EVER since Uber sold the majority stakes of its Southeast Asian operations to Grab, the Singapore-based company has been dominating the ride-hailing industry in the region.
But now, new plans by Indonesia’s popular Go-Jek threatens this monopoly.
This is because Go-Jek has announced it would invest US$500 million in its international push. According to Reuters, its first aim is to push ride-hailing services in key Southeast Asian countries, before expanding to other sectors.
“People in Vietnam, Thailand, Singapore and the Philippines don’t feel that they’re getting enough (choice) when it comes to ride-hailing,” CEO Nadiem Makarim was quoted as saying.
The company said it will provide “technological support and expertise” to local founding teams in each of the four markets, CNBC reported. Those local companies would work to gain traction and “determine their own brands and identities”.
“We visited all those countries and we felt like the solutions that we provided in Indonesia will probably be suitable to some of these countries,” Andre Soelistyo, president of Go-Jek said.
According to The Jakarta Post, Go-Jek is expected to enter Singapore, Vietnam, Thailand and the Philippines sometime in the next four months.
“The expansion into the four countries will start with ride-hailing services, but the company is also aiming to replicate its other services offered in Indonesia to its new markets,” Go-Jek said.
Go-Jek has also been talking to Singapore taxi giant ComfortDelGro to explore a tie-up, but both companies have yet to confirm or deny it.
From 20 bikes to US$5 billion, Go-Jek has cemented its leadership in Indonesia.
It started off as a motorbike ride-hailing company before moving into services like food delivery, groceries, and payments.
According to CNBC, Go-Jek bought three financial technology (fintech) companies last year to boost its presence in Indonesia’s digital payments sector.
Backed by Singapore’s Temasek Holdings and Chinese tech giant Tencent, the company’s services are used in 50 cities across Indonesia.
Ever since Grab’s acquisition of Uber, there has been an absence of major competitors in the region. But now, Go-Jek is preparing to put their stamp on the market and has begun working with regulators and other stakeholders across the region to prepare for the new operations.
The expansion follows Go-Jek’s latest round of fundraising, which brought investment from companies including Astra International, JD.COM, Tencent, and Temasek.
A version of this article first appeared on our sister site Tech Wire Asia.