Why you should use #EgoTravel to your benefit
MILLENNIALS are being blamed for the demise of Club 18-30 vacations.
Started by British travel agency Thomas Cook in the 70s, the vacations were angled at young generations looking for a party island destination.
These type of vacations spread across Europe and into notoriously party-themed destinations across Asia.
They often involve lots of drinking, striking up holiday romances and having a right knees-up away from parents.
But it seems these trips are drying up.
According to Thomas Cook, millennials are more interested in “ego travel” than hooking up with like-minded singletons and enjoying obscure sunsets on littered beaches while sipping cheap cocktails.
Instead, younger generations are opting for Instagram-worthy destinations, full of unique experiences and equipped to supply endless travel-bragging rights.
We know which one sounds better.
Some publications, however, are “travel shaming” millennial’s desires, claiming the new trend to be the “narcissistic heart of modern holidaying.”
During the 1980s and 1990s, the party holidays were a roaring success. It meant young people could escape from their routine lives to let loose in the sun for a week or so.
But things have changed.
Thomas Cook’s Holiday Report 2018 revealed 52 percent of 18 to 24-year-olds polled said they would be more inclined to book a hotel based on its Instagrammability, rather than the party scene.
But it’s not just millennials. 15 percent of those 55 and older also agreed social media and bragging rights influence their decision in booking a vacation.
Because did you even go away if you didn’t get at least 10 likes on social media platforms?
Other recent polls have also revealed millennials would rather spend their money on mid-range to luxury holidays over buying materialist things.
These findings are somewhat indicative of social media likes becoming a new form of currency.
But what is “ego travel?”
“Ego travel” have got a bad rep, but it sounds wonderful.
“Ego travel” is characterized by those looking for unique experiences in unknown destinations.
Contrary to other assumptions of cliched spiritual journeys and deep connections to a place you’ve just reached, “ego travel” is simply the desire to experience something different.
Such as trading in the beach parties for sleeping under the stars, or choosing to spend time taking detailed and appreciative photos of your food, opposed to wolfing down.
And opting for early morning hikes opposed to late night drunken food stops.
It sounds divine and many angered tweeters agreed.
Netizens are appalled that millennials are being blamed for the inevitable end of raucous package holidays.
So netizens are taking control of the situation
“Ego travel” or: “wanting to go somewhere nice”. Damn these millennials wanting such a ludicrous thing.
— Chris (@cjwingyorks) May 14, 2018
So millennials are slowly stopping to go on 18-30 sun, sex and sea holidays as ‘ego travel’ seems to be pushing through.. its now about the “instagrammability” of destinations 😩🔫
— Ollie Holt (@hooolt) May 14, 2018
If you identify with the characteristics of the alleged “ego traveler”, give yourself a pat on the back.
You care about culture and you want to connect with a destination through more than just cocktails.
You’re proud of your travels and want to share them with your friends and followers – go for it, and ignore the haters.