Dubai gets another ‘world’s biggest’ title, this time it’s a mall
DUBAI is about to earn another “world’s biggest” title as it prepares to open Dubai Square mall.
The mall, which is set to open later this year at Dubai Creek Harbor, has a key focus on digital technology which aims to enhance shoppers’ experience.
“Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor, and delivering a social experience like none other,” Emaar Properties chairman Mohamed Alabbar said in a press release.
“The all-new Dubai Square is designed for the new era of customers, digital, connected and tech-savvy, and setting a benchmark for retail experiences in the 21st century.”
The new opening comes at a time when Dubai is globally recognized as one of the world’s most popular cities among tourists seeking outstanding retail experiences.
Dubai is the fourth-most popular city in the world with a total of 15.79 million tourists visiting in 2017, according to Dubai Department of Tourism and Commerce Marketing.
Dubai Retail Review 2017 by Core Savills also estimates that international visitors spend an average of US$2,050 per overnight stay.
“Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world,” Dubai Holding chairman Abdulla Al-Habbai said in a press statement.
And Dubai Square Mall is raising the luxury expectation bar even higher for incoming tourists by marketing itself as a “new retail and leisure destination” with aspirations of establishing itself as the “next champion of global retinal.”
Here’s what to expect from the innovatively designed mall.
So massive, it’s about to claim the world’s largest mall title.
It’s set across 2.6 million square meters and spans three levels which are the equivalent to over 100 football pitches, stacked on top of each other.
Described by Alabbar as a place where “technology meets the human touch,” Dubai Square has been designed with the tech-savvy shopper in mind.
Dubai Square mall is utilizing technology through an omnichannel approach to retail.
For the non-techies among us, this means Dubai Square mall will be using a fully integrated online and offline approach, from a physical brick-and-mortar mall to engaging potential customers on social media, and all the techy bits in between.
Tour the world in Dubai
Dubai Square mall has been designed around some of the world’s most recognizable sites such as the London’s Oxford Street, Los Angeles’ Beverly Hills, and Florence’s Piazza Della Republica.
Nature will also be seamlessly intertwined in the form of living plants and parks.
Family day out
On the second floor, shoppers will discover plenty of entertainment including rollercoasters and rides at Ice Adventure, as well as a cinema complex and a water park.
The first floor is home to an area which will host immersive performances such as theatre shows and concerts.
Luxury shopping meets technology
At Dubai Square mall shoppers will discover a technology-driven retail experience like never before.
In addition to luxe VIP dressing rooms, there will also be smart fitting rooms with interactive mirrors, personalized AI recommendations, and 3D printed clothing and accessories available for purchase.
The architects had a big project ahead of them, but they stayed true to the Arabic style while designing this modern and slick building.
One noticeable and beautiful feature is the mashrabiya, a lattice screen window which is a traditional type of Arabic architecture.
Mashrabiya allows natural sunlight to flood into the mall to create the effect known as “rain of light.”
Dubai Square mall is pitching its culinary offerings as “Around the World in 80 Cuisines.”
Hungry shoppers can find fusion, vegan, Peruvian, French-Vietnamese, live cooking stations, festive pop-up markets, street vendors, and of course all the usual big names across the mall.
There’s even 3D-printed food on offer and a chance to experience the Middle East’s biggest Chinatown.
Dubai Square is just a 10-minute drive from Dubai International Airport so whether you’re vacationing in Dubai or traveling through on a layover, there’s no excuse not to have a look around the world’s biggest mall.