Since humans roamed Earth, people have been traveling for business purposes. One of the most iconic trade routes is the Silk Road linking China to the Mediterranean. Along the way, businesspeople traded goods and discovered new cultures.
Thankfully, however, the business travel industry has evolved by leaps and bounds from the days of hundred-mile journeys on camelback under the blistering sun.
Luckily for business travelers, in the day and age, globalization and technological advancements have made traveling as easy as popping across to the other side of the world and back in a few days.
The growth of cultures and industries have also led to more people traveling for conferences and incentives which has produced the fast-paced world of traveling for meetings, incentives, conferences, and events (MICE).
To put it in perspective, the MICE industry is currently worth US$752 million and is predicted to soar to US$1,245 billion by 2023, and venues around the world don’t want to miss out on their slice of MICE revenue pie.
The industry isn’t as simple as conventional vacation planning. The MICE travel industry relies on the seamless collaboration of swathes of different sectors such as accommodation, sponsors, planners, convention, visitor bureaus, suppliers and of course, participants.
Sometimes it doesn’t go according to plan and organizers must think on their feet, but when a meeting, conference, event or specially planned incentive goes off without a hitch, it’s truly spectacular, and Asia-Pacific is showing the rest of the world how it should be done.
According to a recent report, the Asia-Pacific region is expected to witness the most significant increase in MICE travel over the next five years. The region’s glowing appeal includes oodles of culture, a welcome abundance of luxury five-star accommodations, brilliant transport links between domestic and national business hubs, and the lack of visa restrictions for business travelers.
One of the biggest MICE industry players in Asia-Pacific is Thailand, with destinations such as Bangkok, Phuket, Pattaya, Chiang Mai and Khon Kaen shining a bright light on how MICE travel should look. Pattaya and Phuket owe their popularity among conferences and event planners to their beachside location.
Khon Kaen offers MICE travelers a cultural alternative to the lively capital of Bangkok. However, nothing can beat the vibrancy and convenience of Bangkok for MICE travelers. Hosting two international airports which welcome over 1,000 flights from 70 different countries per day, the city is a melting pot of business ventures.
The City of Angels (not Los Angeles) is a metropolis full of scrumptious food, traditional and contemporary living styles, shopping malls galore, hordes of activities and attractions, and an unparallel variety of business event spaces.
Bangkok has 65 convention centers, 14 exhibition centers, 34 unique venues, and 422 hotels providing over 94,000 rooms and suites. But among the variety of venues, there’s one hotel which offers not only luxury five-star accommodation in a great location but also amazing meeting and convention facilities, Swissotel Bangkok Ratchada.
Located just a 40-minute drive from Suvarnabhumi International Airport along the trendy Ratchadapisek Road, the hotel sits among the city’s central business hub and is a short stroll from Huai Kwang MRT station which will take guests into central Bangkok.
Swissotel Bangkok Ratchada offers 4,006 square meters of meeting space including 23 meeting rooms, each equipped with the latest technology to eliminate fuzzy Skype calls, outside noise, and overheating when trying to conduct serious business.
But the main event, in both senses of the phrase, is the column-free Le Concorde Ballroom. The 7.3-meter-high ballroom is capable of seating over 1,000 people in theatre style. The venue is unrivaled in its flawlessness as a space perfect for glamorous weddings, colorful launch events and conferences, sure to impress every attendee.
A full round-up of Swissotel Bangkok Ratchada’s ample event spaces and capacity can be found here, but let us assure you, there’s a space for every occasion with a team of expert event planners to create what you envisage.
The bustle of central Bangkok on Khao San Road is just a short train ride away from Swissotel Bangkok Ratchada, but there’s also plenty do to around the hotel when the working day is done. Enjoy the traditional Thai delights from the iconic Rod Fai Night Market and pick up a vintage souvenir while you’re there too.
Alternatively, take full advantage of the hotel’s holistic approach to wellbeing at Spa De Concorde. If you’re in need of a massage after networking for 48 hours, Swissotel Bangkok Ratchada has you covered. There’s also a state-of-the-art gym, sauna room, and turquoise pool for recuperation.
Then you can look forward to getting cozy in one of the hotel’s newly refurbished Swiss Advantage Rooms. Designed with the digitally connected traveler in mind, these rooms are furnished with the latest mod-cons including USB ports, a 40-inch TV, luxury bedding, and spacious marble bathrooms.
Swissotel Bangkok Ratchada, undoubtedly ticks every box on a business traveler’s and MICE planner’s check-list. It’s prime location also means guest can kick back after the working day is over and absorb some local culture.