There is now a ‘Facebook for travel’
ONLINE review platform TripAdvisor, arguably the biggest travel review website in the world, is jumping on the social media bandwagon.
It will be adding new social network-like features which will allow TripAdvisor users to use the platform just like they would Facebook, Pinterest, TasteMade, and more.
“Get ready for the next big thing in travel,” TripAdvisor wrote on its website.
The new component will be based on travel, in which users can create profiles to share photos and videos of their trips as well as make recommendations and follow other travelers.
It will also expand its community beyond travelers to also include brands, social media influencers, publishers, and friends. Travelers can follow and connect with individuals or content creators who share information that is relevant to their interests.
“When a member logs onto the TripAdvisor app or site, their homepage transforms into a personalized feed of information. When searching a particular destination, the feed automatically narrows the scope of the information displayed to that particular geographic location,” TripAdvisor explained.
“For example, members planning a trip to Paris may see a food critic’s article on the best restaurant in the city, an influencer’s travel guide of “must-do’s,” and a friend’s review of a new hotel near the Eiffel Tower.”
Alongside TripAdvisor’s 661 million reviews and opinions, the feed will include information about places, venues, restaurants, and hotels which users can bookmark or put on lists, creating travel guides, itineraries, or wish/bucket lists with TripAdvisor’s new “Trips” feature.
The best part is these “Trips” can either be kept private for personal use or shared to inspire and help other travelers.
Brands that are already onboard include National Geographic, Condé Nast Traveler, the Travel Channel, Business Insider and Insider Guides, PopSugar, Great Big Story (CNN Travel), Pandora Music, GoPro, Goop, NYC & Company (via its consumer-facing tourism website, nycgo.com), Nashville Music City, and The Knot.
“These partners have already started to create hundreds of pieces of inspiring and helpful travel content, grow their followers, and provide valuable feedback to improve the experience,” according to TripAdvisor.
In speaking about TripAdvisor’s new platform, National Geographic vice president of community products and growth Chris Thorman said, “We’re excited to be among the first publishers to join the new TripAdvisor, further expanding our travel footprint.”
“As a global media company, we’re always seeking new opportunities to share our awe-inspiring articles, photos and video content, and a partnership with TripAdvisor allows us to do just that.”
Currently in beta format, the new website and app will become available later this year.