Grab to ‘meet’ its rival in Singapore as early as next month

Indonesia Go-Jek

A passenger takes a ride on a Go-Jek motorcycle taxi in Jakarta, Indonesia. Source: Bay ISMOYO / AFP.

HOT on the heels of launching in Vietnam’s Ho Chi Minh City under the brand name of Go-Viet on Aug 1, 2018, and then Hanoi on Sept 12, 2018, Go-Jek is now ready to roll out in Singapore soon.

In fact, the Indonesian ride-hailing startup has penciled in the launch for sometime next month.

Singapore has already seen its Go-Jek presence when the company rode into the island city-state last June to open a data science office.

According to The Straits Times, Go-Jek has partnered six car rental firms to supply vehicle and sign on private-hire drivers ahead of the launch. Go-Jek will also be free to recruit Grab’s current drivers.

This is part of Go-Jek’s larger scheme to push ride-hailing services in key Southeast Asian countries before expanding to other sectors.

Klook Crazy Rich Asians tour Singapore

Source: Shutterstock.

With Uber out of the way in Southeast Asia, Go-Jek only has to worry about Singapore-based Grab, the competition that brands itself as “Southeast Asia’s Leading Ride-Hailing Platform”.

The Uber-Grab merger gave Grab market monopoly in Southeast Asia. Grab is the market leader in Singapore with an 80 percent market share.

Go-Jek has been busy raising funds for its regional expansion which brought investments of up to US$2 billion from companies such as Tencent Holdings, Temasek Holdings, and Google.

Source: GOH Chai Hin / AFP.

“We have a greater sense of confidence in terms of how to build a full on-demand ecosystem. International expansion is not easy, both from being ready as an organization and as a management team and also from a product and technology standpoint,” DealStreetAsia quoted Go-Jek co-founder Kevin Aluwi as saying.

“These are things that historically we simply didn’t have the capacity to do back then but now we’re very confident that we have all the right ingredients.”

Go-Jek has also started recruiting drivers in Thailand while simultaneously seeking a permit to operate in the Philippines.