AirAsia wants you to have a quickie

Have a quickie. It’ll help you turn your work-life balance aspirations into a reality. Source: Shutterstock.

MALAYSIAN low-cost airline AirAsia is set to turn up the heat for 2019 by promoting short but fulfilling, pulse-raising, endorphin-boosting quick getaway.

It has just launched “AirAsia Holiday Quickies”, a cheeky campaign that is not as risque as it sounds.

In fact, it is based on an issue that Singaporeans, Hong Kong-ers, and most city folk can identify with: the lack of work-life balance.

“We looked at the Singapore market and noticed that people in Singapore are always feeling depressed and looking for a break,” South China Morning Post quoted AirAsia group head of branding Rudy Khaw as saying.

“Singapore is an island, so if you want to get away you can jump on a plane. The campaign is an opportunity to show people that they can go for a quick getaway, a holiday quickie,” Khaw explained, adding that there are quick getaway opportunities for everyone and the Southeast Asia region offers great diversity.

Kuala Lumpur, Penang, Phuket, Bangkok, and Indonesia are among the most popular short-haul destinations from Singapore, Khaw said.

The campaign, which will run for three months as film advertisements as well as promotions on AirAsia’s site and app and on digital and social media, attempts to inspire travelers to have quickies of sorts – food quickies, shopping quickies, and beach quickies, to say the least.

It reflects AirAsia’s core DNA: innovative, bold, and fun; steering away from the expected category cues such as planes, air stewardesses, or destinations.

The airline hopes the campaign will inspire people to take the time to carve out new, memorable experiences for themselves.

To kick off the campaign, AirAsia is putting 1.9 million promo seats up for grabs with satisfying deals, including promotional all-in members fares.

For more information, visit AirAsia’s website.