Now, you can choose your entertainment playlist before you fly

Kudos to this Middle Eastern airline for the effort! Source: Shutterstock.

PICTURE this: you get on your flight, settle into your seat, buckle in all excited for your journey, turn your entertainment console on, and get ready to binge on the latest movies. The only problem is there are hundreds and you have no clue which one to watch first.

So you find yourself spending the next 20 minutes to an hour of your flight time flicking through the selection and checking out trailers to decide – that is precious time wasted that could have been spent watching a full episode of Friends.

But you will not have this predicament on Emirates.

The Dubai-based airline has introduced an innovative new function on its app to allow customers to create bespoke playlists ahead of their flight and sync it to their seats once on board.

Passengers can now plan their trip more effectively and maximize their onboard experience by using the Emirates app to browse the expansive entertainment catalog at any time.

ice, Emirates’ award-winning inflight entertainment has reached a new milestone of over 4,000 channels of on-demand entertainment. The catalog includes over 1,000 movies, more than any other airline, popular television box sets, tens of thousands of music tracks, podcasts and games.

Source: Emirates.

“In keeping with our ‘Fly Better’ promise, our teams work tirelessly to provide ever better world-class travel experiences. Every detail is carefully considered as we continually enhance and develop innovative products and services for our customers,” Emirates president Tim Clark said.

“This latest functionality on the Emirates app elevates the customer experience even before they step onto the aircraft. Our customers can now browse the unmatched content on offer and create personal entertainment playlists at their leisure, and once comfortably settled in their seats on board, they simply sync and press play.”

The syncing capability is currently available on over 100 Emirates Boeing 777 aircraft and will be made available progressively across the entire fleet, including A380 aircraft in the coming months.

Source: Emirates.

With a global customer base, Emirates offers entertainment in 44 languages and each month over 100 movies are added to the system. Emirates ensures its youngest customers are catered for with a large selection of children’s movies and TV channels.

In addition to over 75 Disney, Marvel, and children’s movies there are also over 50 TV channels, including Cartoon Network, Nickelodeon, CBeebies & the Disney Channel.

ice also features varied content such as Emirates’ own Food and Wine Channels giving customers a behind-the-scenes look at how it creates its onboard menus; expert-led LinkedIn Learning courses; as well as uTalk language courses offering lessons for beginners.

The Emirates app is a one-stop travel companion allowing customers to book flights, hotels, car rentals, tours, and attractions. In addition to the ice catalog, travelers can browse through their flight’s menus and wine lists up to a month before the departure date.

It also features 3D seat maps which allow customers to navigate the interior of the Emirates A380 and the Emirates Boeing 777 during seat selection and explore the spacious cabin before they board.

The Emirates app is free to download on iOS or Android devices.