The Japanese tradition gets airtime on this airline
AIRLINES’ safety videos are as good as they come and frequent travelers would know them like the back of their hand.
“Please stow your carry-on luggage underneath the seat in front of you or in an overhead bin. Fasten your seatbelt and put your folding tray back into its original position. Make sure your seats in the upright position and that your window shades are open. If you are seated next to an emergency exit, please read carefully the special instructions card located by your seat.”
More often than not, frequent travelers tune this part of their flying experience. Hence, airlines have been conceptualizing new means and ways to capture their audiences’ attention.
Late last year, Air New Zealand released a new, upbeat safety video featuring famous Kiwis including Kiwi actor Julian Dennison (Hunt for the Wilderpeople, Deadpool 2), local musicians Kings, Theia, and Randa, spoofs Run DMC’s It’s Tricky and Sisters Underground’s In the Neighborhood.
The video highlights destinations such as Auckland, Wellington, Dunedin, Balclutha, Hokitika, and Naseby in Central Otago, celebrating New Zealanders, the diverse groups which make up New Zealand, and the fantastic locations.
Prior to this, British Airways released a six-minute short featuring some of the country’s best-known actors and comedians, including Ian McKellen, Gordon Ramsay, Thandie Newton, and Rowan Atkinson — all being “directed” in screen tests by the actor and writer Asim Chaudhry.
Without skipping a beat, Japanese airline All Nippon Airways (ANA) has also joined the league of “safety videos which will leave a lasting impression” with its latest safety briefing video.
The clip pays homage to one of Japan’s oldest traditions, promoting kabuki and imparting valuable safety information all in one educational package. For the uninitiated, the kabuki is a traditional form of Japanese theater with deep roots dating back to the Edo period.
Aside from partnering with Tokyo’s famous Kabukiza theater, ANA also engaged also employed a Chinese actor by the name of Zhao Lixin as one of the kabuki actors.
The kabuki-themed in-flight safety video will show safety procedures in an entertaining way using real kabuki actors from the celebrated play Sugawara Denju Tenarai Kagami (Sugawara and the Secrets of Calligraphy).
Throughout the safety video, ANA deployed a clever use of elements found in the trademark Japanese theater such as “invisible” stagehands who usually support actors with props and assistance. And as a nod to ANA, these stagehands sport the blue and white colors of ANA instead of black, as per tradition.
ANA’s safety video will be screened on domestic flights starting Dec 1, 2018, and international flights from Jan 1, 2019, with subtitles available in 17 languages customized to each route.
For more information, visit ANA’s website.